Weaving together the threads of extravagance and expert design, Mayyur Girotra pushes the envelope of high fashion as he concocts a diverse collection of Indian bridal couture that is truly fit for Royalty. A well respected creator of a broad spectrum of design, he breaks free from conventions and rules to spell magic with his work in Indian festive dressing.

Following in the footsteps of his mother Riimple, Mayyur launched his label in 2009 and in this little time has quickly grown as a flag bearer of Indian textiles and embroidery. He is devoted to lending Indian couture a new chic statement. Sensual gowns in the finest chiffon, graceful flowing anarkalis with impeccably intricate thread work and gorgeous Victorian jackets in opulent reshum and zardozi adaptations - the collection rivets on a harmonious amalgamation of Victorian ideas with Indian sensibilities.

Adopting no half-hearted means, Mayyur has conducted several months of extensive research on the regal and traditional artistic styles of embroidery and embellishments so as to be able to mould with perfection, the old into the new. A deep study of the architecture as well as thread work in the royal destinations of India, such as City Palace Jaipur, Amir Fort, Fatehpur Sikri and more has greatly influenced the outcome of his irresistible gowns and stunning lehengas, incorporating femininity and grace with heritage art and architecture.

To add to the diversity of the brand, he started his own accessories to compliment his traditional and western silhouettes with a variety of custom made clutches, Jewelry, accessories and shoes. His craftsmen have been able to combine comfort and style with design, resulting in a wide choice to complete any outfit or occasion. Many of his clients treat his luxury stores as a one-stop-shop for all their festivities.

Having been part of several successful platforms such as Lakme Fashion Week, Dubai Fashion Week, Dubai Bride Show, Blenders Pride International Fashion Week, Couture Week, Seychelles India Day 2013 (official designer) and many more, Mayyur has also had the honour of being picked to redesign the official uniform for the Royal Polo Team of India. Mayyur is known as the King of Jamawars with over 120 Antique Shawls in his Collection. He is the Designer for famous Ustad Amzad Ali Khan Sahab’s family and many other illustrious and prominent people in India and abroad.

His design sensibilities are constantly seeking to innovate, design and create, which led him to launch his 'luxury pret' collection in September 2014. It took the fashion world by storm, getting excellent reviews at trade shows and social media. Many celebrities have been dressed by him, providing a variety of looks for Deepika Padukone, Sonam Kapoor, Sridevi, Tabu, Huma Quereshi, Sushmita Sen, Juhi Chawla,Malaika Arora Khan to name a few.

Working consistently to better his creative renditions, Mayyur preserves style and taste as he nips and tucks for today’s woman who desires comfort, class and most importantly, timeless apparel. One of 'must haves' for any trousseau collection, he ensures every bride looks and feels her best. His retail presence is very strong, with stores in Delhi, Mumbai and Dubai. His label is internationally available in Canada and London.